The story began when Founder Julian Meagher was just eleven years old. Riding his bike around local underground car parks, searching for tucked-away supercars and peeking under dust covers to marvel at their sleek forms and shiny badges, this early fascination with the beauty and magic of classic vehicles sparked a lifelong ambition to create a collection of timeless heirloom toys: A collection that would delight and captivate generations to come, children and grown ups alike.
Drawing inspiration from iconic racing cars and fighter planes from the 1920s, as well as classic 1960s New York, combined with decades of researching and studying technical car design and automotive styling is an eclectic mix of art, fashion, traditional design and modernism.
Playforever believes in authentic design and a flawless finish. Using child-friendly, soft-roll rubber wheels and long-lasting, UV-resistant paint finish. They never compromise on detail or quality. All products are safety-tested to the highest international standards.