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Susukoshi pronounced as /’soo-sko-she/ was founded in 2016 by Eve and Maggie, two passionate mothers who had personally experienced the struggle of finding basic comfortable clothes that could be effortlessly styled and outlived every fashion trend and season. Their goal is to provide something that children would love and mothers everywhere would appreciate.

The label is deeply inspired by Japanese design and architecture that, in its simplicity, pays attention to details, functionality and quality.  The word 少し sukoshi itself means ‘little’ in Japanese. This word explains our goal to maintain a more humble scale of production, which allows us to carefully handpick the fabrics, colors and all other particulars.

The designs and collections have evolved but the same foundational elements remain: sustainable, ethical, affordable, organic, unisex, effortless and suitable for all seasons, hence the muted neutral and earthy tones.